GLS Mobile let you manage visit executions on customers, where the first operation at all is to define the strategy to apply on several different Retailers.
Through the integration with Salesforce Platform, Trade Marketing can easily define promo dates on a dedicated calendar, field actions to do on a specific Retailer
In details the Trade Marketing needs to define the following activities:
- Sell-in and Sell-out Promos
- Trade Actions
The Key Account Manager is responsible for the negotiation with the Retailer for:
- Typology and Product Assortments
- Promo Calendar